Cellphones In Third World Nations
We will now talk about the marketing techniques of Cable & Wireless, Digicel, and AT&T, but before we do that we will give you a brief overview of the interconnect war.
In modern telecommunication AT&T and Digicel are considered ?cherry pickers?. They are after a very attractive segment of the business, in short the cellular phone market. This is a market, which Cable & Wireless have created locally setting up an expensive network of required technical infrastructure. Therefore, it is understandable that Cable & Wireless would not want to enter into an interconnection agreement that may work to its disadvantage.
Digicel, the Irish-based Company, appears to be ready to assert its position as the new kid on the block, eager to compete in the new business environment. The other newcomer, AT&T, is actually already a household name around the world, thanks to cultural penetration from American satellite TV. While AT&T packs the clout to pursue a more vigorous, if not forceful public campaign for the interconnection with Cable & Wireless, it is instead ?entering our domain with the kind of care and caution that bespeaks respect for our cultural sensibilities?,? according to an article in The Weekend
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