Abercrombie
Abercrombie & Fitch focuses on providing high-quality merchandise that compliments the classic American lifestyle. (A&F official website) Over the last ten years A&F has proved to be one of the largest growing clothing companies in the industry. In 1993 when A&F was rejuvenated, three years before becoming public, they produced 85.3 million dollars in sales; nine years later in 2002 the company sold 1,364.9 billion dollars, which is nearly fifteen times an increase. (Hoover?s company profiles)
Operating areas contributing to success.
Abercrombie & Fitch had a sales increase of ten percent to 1.36 billion dollars in 2002 compared to 2001 when sales were at 1.24 billion dollars for the 2001 fiscal year. The increase in sales in mainly attributed to the addition of 137 stores offset by a nine percent comparable store sales decrease. (ANF Annual Report) The addition of new and comparable store sales led to net sales of 215.4 million dollars. There has been a steady decline in men?s business, while women?s business has consistently increased leading them to be fifty-five percent of total adult business. (ANF Annual Report) Net Income increased by 10.5 million dollars reaching 168.672 million dollars in 2002. The
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