Due to the effectiveness of the CCE factories and their production lines. The business can get their drink products from their factories to the retail store within 48 hours. In order to increase productivity and efficiency of their procedures the CCE recently opened a €20m automatic storage and retrieval system at its distribution centre in Dongen which is located in The Netherlands. The purpose of this investment is to automatically move and hold pallets of bottles and cans. Doing this immediately increases the company’s production line and efficiently meet the customers demand. An important factor in distributing and manufacturing the drink product is people Wendy Manning said this about its use of people “its people are just as vital. “Our 166-person strong logistics team provides exceptional day-to-day operational support seven days a week, 364 days a year to ensure on-shelf availability. It is this team that oversees all operations and ensures that once bottles are filled, each and every one makes it onto the trucks and on to the roads,” Without people operating the machines and oversee the manufacturing process, the whole operation would fail.