Online businesses

Online businesses, mobile app M&S Venture lab includes various projects such as ‘TryTuesday.com’, which is an online personal stylist service, and the ‘Cook with M;S recipe’ app, which includes features like timers and a step-by-step cooking mode. These projects enhance the shopping experience for its customers. Further supporting its online business, M&S provides ‘Shop Your Way’ service, which allows its customers to place their order online and collect merchandise at any of the stores across the UK. Nearly 60% of M&S.com swales are delivered through Shop Your Way service. Multi-channel approach helps the company to address a wide customer base.