STP Oh Such Product Claims
STP: Oh, Such Product Claims
1. The FTC corrective advertising resolution does not explain to the customer what STP was false advertising just that they were false advertising. This really does not help the customer because what if the thing that STP was false advertising about the customer did not care about. The FTC method of punishment just seems like an easy way to ruin a business.
2. As an executive of STP I would make sure my product worked and that I used it so at least I was always proof. I would also have studied done so I had hard information on how STP works for you.
3. Any oil additive company could have been successful with a different image as long as STP was not on the market. You should always build you product advertising around your target market. So depending on what age group and person you would be marketing to would be how I would shape my image. STP could have had very attractive women selling their company in there advertising and still had the same results.
4. STP was very smart to give out free decals because in away it is one of the cheapest ways to get your name
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