Maytag
Maytag Corporation
Executive Summary
Maytag started out improving the performance of threshing machines. Then they built their first washing machine for a sideline product for seasonal slumps. Now since they built the washing machine they have a all year round business. Then F.L Maytag took over and got rid of the farm equipment and focus on washing machines. The company has been growing ever since. Maytag strategy is to grow by acquisitions and they have for a while. In 1995 the acquisition strategy was good until they got Hoover. Hoover?s international part was the bad part of Hoover. Maytag loss significant amounts of money trying to go international with the Hoover purchase. From then on, Maytag wants to focus on growth from their North American business. In 1998 Leonard Hadley retired and Maytag hired Lloyd Ward which did not last long because he was not want Maytag was all about. Leonard Hadley had to come back as CEO again until they found Ralph Hake. Hake was what Maytag needed to help save the company. Today Maytag is a 4.7 billion dollar home and commercial appliance company.
Analysis
Maytag started in 1893 when the
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