Southwest Airlines
In many ways, Southwest Airlines was not unlike any other start-up company in the United States at the time, a couple of visionaries with what they believed was a great idea out beating the street for the capital to give it a shot. This road to viability however, was not what the authors of NUTS! Southwest Airlines??¦ Crazy Recipe for Business and Personal Success; Kevin & Jackie Freiberg, c.1996Broadway Books, really wanted to tell you. Sure, the founders of Southwest, Rolling King and John Parker choose to enter a business that was dominated by giants who tried to thwart the efforts at every turn. And yes, in the end, the little guy??¦s who were soon to be big boys triumphed and won the chance to compete head to head. The real story however, is the story of way in which Southwest operated from the beginning and has never waned from since its inception, their strategy if you will, of which all of the most important components of success are housed. In the most generic sense, Southwest strategy is to provide the lowest fares with the most flights to any city that Southwest flies. That??¦s the
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