B2B and B2C
The goal to this paper is to examine Business-to-Consumer (B2C) and Business-to-Business (B2B) companies and their online presences. B2C and B2B Web sites operate slightly differently. A further analysis is as follows:
BUSINESS-TO-CONSUMER:
While analyzing each company, it soon became apparent that some of the companies operate totally online, and some of them operate partially on-line and partially through physical stores. The term ?gcybermarket?h is used when identifying exactly what type of business the company holds. If they are a full cybermarketer, they operate totally online. A partial cybermarketer means that they have both a Web presence and a physical presence. Below is a list summarizing which companies are full and partial cybermarketers:
Company Full Cybermarket Partial Cybermarket
Amazon.com ?a
Lands?f End ?a
United Airlines ?a
Dell Computers ?a
Egghead.com ?a
Charles Schwab ?a
eToys ?a
Drugstore.com ?a
FTD ?a
Hallmark ?a
Wal-Mart ?a
E*TRADE ?a
During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution. I found it necessary to break down each company and answer these specific questions.
AMAZON.COM
I found that Amazon.com had a very nice Web site. The product presentation is very well thought out. Each section of the Web site, such as books, electronics, toys & games, etc, is spread out on the home page. Also, helpful information
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