Marketing
Marketing
McDonalds “Seniors” Restaurant
In readying the article in the text about McDonalds Seniors Restaurant I will answer the below listed questions as listed at the end of the article.
-Evaluate Patty Maloneys current strategy regarding senior citizens.
-Dose this strategy improve this McDonalds image
-What should she do about the senior citizen market- i.e., should she encourage, ignore,
or discourage her seniors
-What should she do about the bingo idea
In evaluating the current strategy regarding the senior citizens I would tend to agree with the principle of the idea as an attempt to gain more of the “senior ” market. The $.99 breakfast is a good idea. The result of this is two fold; she has increased her market share and at the same time added what she perceives as a problem and that is that the seniors are hanging around for an extended period of time. I would capitalize on this as now she has a “captive” audience that is, she has a group of people in her store, after all that is what she was wanting getting people in-to her store! Now she must be creative, find a niche in
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