Levi Strauss History
Levi is a San Francisco based company. This company is privately held, but they report financial information because some of its debt is publicly traded. Levi Strauss is famous for their blue jeans and casual apparel. Everyone can wear Levi; it?s clothing for the whole family. Levi Strauss is the inventor of this American garment. I will discuss the history of denim and the values and vision of Levi.
Levi Strauss birth name was Loeb Strauss. He was born in Buttenheim, Bavaria on February 26, 1829. His family owned a dry goods business, called J. Strauss Brother & Co., in New York. When the California gold rush made its way east, Levi decided to go to San Francisco to make his fortune by selling supplies to the miners who arrived daily. In 1853 he became an American citizen and established a dry goods business in San Francisco. In 1856 Levi moved the business to 62 Sacramento Street and then to 63 &64 as its trade and reputation expanded. David Stern, was married to his sister Fanny was associated with the firm. In 1866 Levi moved the headquarters to larger place at 14-15 Battery Street. Levi knew that there would be
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