Business Goals
A goal is the desired outcomes for individuals, groups, or entire organizations. Without goals, organizations would be disorganized, they would have no objective, and they something. There are many different approaches to setting goals and both Management, written by Stephen Robbins and Mary Coulter, and How to Motivate Today?s Workers, written by Bernard Rosenbaum, address the positives and negatives of these approaches. However, Management addresses goal setting as a process that involves the whole organization, while How to Motivate Today?s Workers discusses goal setting at a specific level of the organization.
How to Motivate Today?s Workers begins its discussion with the topic of executive stress. It explains that a lack of feedback on one?s job performance and the lack of general communication between management and lower level employees is one of the greatest factors in executive stress. A simple resolution to this is to set goals that easily allow management to evaluate job performance and give feedback. ?Do your best? is said to be one of the worst statements to motivate employees. ?Do your best? can not be clearly measured nor can it assign accountability to an employees? performance. A goal has to
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