Sony Ericsson
Sony Ericsson, a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October 2001. It stands by the mission ??to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.?
Sony Ericsson Mobile Communications (SEMC) is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. SEMC is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.
Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and had announced its first joint products in March 2002.
Product Portfolio
Sony Ericsson products have universal appeal and are tangibly different in the key areas of imaging, design and applications. The company has consistently launched products that make best use of
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