Sandalias Finas De Cuernavaca S.A.
Synopsis
With the change of domestic business environment, Mexican footwear manufactures faced the competition from foreign competitors. The local trade association had sponsored a seminar on Total Quality Management (TQM) to assist its member companies. Total Quality Management (TQM) is a participative management style that stresses total staff commitment to “customer” satisfaction. It is mainly focused on the development and implementation of quality-focused corporate management systems. The purpose of the system is to achieve the coherence, integration, and comprehensiveness of quality management.
Sandalias, one of foot-wear manufacture companies, suffered two main management problems— higher fixed & operating costs and human resource problems due to the change business environment. The management was confronting how to adopt TQM which could be a way of correcting the main management problems but is also based on different cultural background than those of Mexican employees. According to implement TQM well, Sandalias should focus on satisfying its customers, rearrange the manufacturing process in effective and efficient way, continuous educating and training its employees who should initiatively participate in quality improvement.
Two main management problems
With the changing of business environment, the footwear sales of foreign manufactured products increase constantly in Mexican shoe market because of their competitive
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