The Goal
Eliyahu M. Goldratt?s The Goal
When I first started reading The Goal, I felt that I couldn?t relate to the topic and setting of the book, since I am still an undergraduate business student who has not even begun studying a specific area of business. But the more and more I read, the more I became interested in the story and the more involved I became in rooting for the success of the plant.
Never before have I really thought about the world of manufacturing, especially managing a plant that produces industrial parts. As a marketing major, I think I have always felt that manufacturing was a completely separate part of business like the financial aspects of business (accounting and finance). The Goal brought into perspective the problems that can arise from the different demands on the manufacturing process, especially the differences in goals among the different parts of a business.
I never realized, until reading this book, the pressures that marketing puts on manufacturing and the consequences of the pressures to produce more and more to sell at lower and lower costs in order to gain customers. I also thought it was interesting that
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