Gap, Inc.
Gap Incorporated
Introduction
Gap Incorporated was founded in 1969 by Donald and Dorris Fisher in San Francisco, California. At that time, they had a single store and only a few employees. Currently, Gap Inc. is an international company serving Canada, France, Japan, Germany, and the United Kingdom employing over 166,000 employees. In addition, they have three distinct brands?Gap, Banana Republic, and Old Navy. Under the Gap brand, they have Gap, Gap Kids, babyGap, GapBody, and Gap outlet. Overall, Gap incorporated is a leading international specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies. These goods are offered under the following names: Gap, Banana Republic, and Old Navy. For further milestones, please refer Appendix A.
From our research of Gap Incorporated we believe that the company as we know of it today is the result of emergent strategies. We believe that Gaps goal in the beginning was to offer clothes for the local market and to do so successfully. Since Gap started back in 1969, we find it hard and almost impossible to believe that Gaps intended strategies could be realized. Business is so unpredictable that
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