GE Strategic Planning Report

GE Strategic Planning Report

GE Strategic Planning Report
?If you don?t know where you?re going, any path will take you there.?
Sioux proverb
Introduction

At the beginning of the 1980s, Jack Welch became CEO of General Electric. Farsighted and controversial, he recognized the major change efforts that have helped some organizations adapt significantly to shifting conditions, have improved their competitive advantage in their market niche, and have positioned a few for a long term survival and prosperity.
Because Welch had the intellectual and drive to deal with the competition, he set the tone for the U.S. Industry. GE became highly productive by undertaking a complex reorganization that simplified

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