E-commerce
The objective of the course is to provide an understanding of new economy and the new way of doing business in this economy. The content of the course is planned to cover the key points of e-business and e-commerce. These are underlined by the following headings. New economy, e-business models, e-business strategies, opportunities in e-business and threats of not transforming the business processes to e-processes, on line marketing in relation to customer relationship management and data warehousing, supply chain management and ERP applications, technical issues in general, and payment and security systems on internet in relation to e-business applications, taxation and legal issues. Our aim is to analyse and evaluate the basic necessary steps for initiating e-business and e-commerce and/or transforming the current business processes to e-processes. Topics will be evaluated from managerial point of view for companies producing either goods or services.
New business areas emerging in new economy as a result of the advances in internet and telecommunication technologies will be also evaluated. Discussions will be made for predicting the new needs arising due to recent developments in technology and new economy, and for evaluating the potential business areas which are expected to emerge in
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