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1.) The growth strategies that I recommend for Gutierrez to use so that he can improve even further on his own expansion are Product Differentiation, Strategic alliances, High Speed, and Diversification of goods and services. All of these strategies are unique in there own way on progressive movement for the Kellogg company. You can try to find a ?niche? so that you product differs from your close competitors. Maybe Gutierrez might want to talk to General Mills about forming an alliance to gain more profit. Buy more trucks and more efficient methods to ship your product so that consumers are surrounded by your product. Also, he does not want to focus too hard on one specific item; allocate you money elsewhere to find new customers and markets.
2.) I believe what Gutierrez did was pure genius. By buying out another company that has its
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