Swot Analysis Of Motorola
Since it first entered the competitive electronic firm market, Motorola has continued to remain successful as a world leader in mobile communication technology, ranking as the leading manufacturer of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers.
Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980?s Motorola controlled the emerging U.S, Market for cellular phones and pagers but they weren?t aggressively focused on competing with the Japanese, even though Japanese firms began to flood the U.S. market with low-priced, high-quality telephones and pagers, leaving Motorola pushed into the background. This is when Motorola ?heard the call to battle.? Managers at first were not sure how they should respond, so they originally decided to abandon some business areas and even considered merging their own semiconductor operations with those of Toshiba. After a lot of searching they decided to fight back and regain the firm?s lost market position. This fight involved two main strategies: First learn from the Japanese, and then compete with them. To carry out these strategies, Motorola executives decided to set a number of
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