Continental Airlines

Continental Airlines

A Change in Direction at Continental Airlines

What words come to mind when you think of Continental Airlines Successful company, preferred airline, good service, on-time airline, top carrier, financially solvent, happy employees. These are all true; however, this was not always the case. Just six short years ago, probably not one of those descriptions would even be said in the same breath as Continental Airlines. In fact, in 1994, Continental was facing its third bankruptcy; that bankruptcy would have been the final blow to take this airline down for the last time. Employees were disgruntled about their work environment, their pay, and their airline; they had even taken pay-cut after pay-cut in an effort to keep the airline afloat. Customers did not think much more of the company, as Continental was considered simply the worst among the nation?s ten biggest airlines. Continental Airlines is now recognized as one of Fortune Magazine?s ?100 Best Companies to Work for in America,? even moving up from the 40th position to a very respectable number 23 on the list in 1999 (a particularly satisfying award for a company of over 50,000 employees). Continental is also now considered to be a respected airline and company,

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