Experiencing Marketing At The Marketplace
Experiencing Marketing at the Marketplace
Part II
In Experiencing Marketing at the Marketplace, I was far from the desired profit. I would probably get fired for it. I had a little trouble comparing my brands and advertising with the other companies. I did make more progress than the previous quarters.
In the fourth quarter, I made $2,544,592. I made 57.6 percent of the market share in the Workhorse market and 41.4 percent of the market share in the Mercedes market. I did not do so well in the Traveler market, however. I only captured 1.4 percent of their market share. I had three brands in this quarter and did a considerable amount of advertising.
The fifth quarter I did considerably better. My profit for the month was $6,021,152. I gained 51.6 percent of the Workhorse market share and 36.7 percent of the Mercedes market share. I only gained 1.1 percent of the Traveler market. I decided in this quarter to develop a couple new brands to take advantage of the new developments our team has come up with. I developed one brand toward my target market, the
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