DELL
Michael Dell is an innovative businessman who has come up with a successful formula for business. In the highly competitive computer industry where everyone is trying to outsell one another, he has been able to apply the following simple, yet hugely successful method of selling his computers to the public. Dell?s direct sales business model is such that the middleman is bypassed and deals directly with the customer through the internet or by phone. He builds computers on demand and only manufactures after an order is placed. Once the order is placed, it is built within hours, uniquely to each customers specification, and shipped – often within a day or so of order. One of their catchy slogans is ?What are you going to be doing with your computer? Having gotten that information from the customer the computer is tailor made for them. Another important aspect of his success in selling his computers is that he makes it affordable to the consumer by providing affordable payment plans (after he has done a credit check). As a result, consumers who need a computer but cannot afford to shell out $1000 – $1500 immediately take advantage
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