ACA
As Atlantic Coast Airlines(ACA) begins to make the transition from regional commuter to low cost airlines there are a lot of different aspects of the industry which they needed to look at before the final decision could be made. The first and made the most important was factor they needed to examen was what type of industry there where going to be competing in and what there competition was going to be. The airline industry today is what is know as an oligopoly which is a market structure dominated by a small number of large firms, selling identical or similar products, and there are significant barriers to entry into the industry. ACA knows the risks that it faces in making this decision, but they feel confident that there new Dulles International Airport based airlines will be successful as a low cost air carrier.
There where several barriers to entry which made it difficult for ACA to get to this point, but they have proved through market research and
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