GM?s Saturn Division And Its Product Mix
Today we are looking at GM?s Saturn division and its product mix. I will describe the mix and talk to their strategy for their product line. I will also show how Saturn organized its product in relation to some of its competition.
Saturn provides a lineup of American-made cars, focusing on value and customer needs. The vehicles tend to be smaller, are built with dent preventing polymers instead of sheet metal and are sold at a pre-set ?no-haggle? price. Saturn?s product mix for vehicles is structured with a width or breadth of 6 product lines. Saturn also keeps their product length very short. The longest line is the VUE with four models. Most of their vehicles are restricted to two models. These vehicle groups are:
1. Saturn?s S-Series Sedans, the first car released and their most basic vehicle. This is a reliable car at an affordable price that comes in three models, the SL, the SL1 and the SL2.
2. Saturn?s 3-Door Coupe, a sporty hatch back vehicle that makes the most of its interior room with a unique 3d door to allow adults into the back seat. This vehicle comes in two
vehicle, models, product, cab, mix, saturn, vehicles, two, new, comes, saturn?s, s-series, offer, line, car, crew, lineup, larger, xe, wagons, vue, v6, sve, strategy, small-car, sedans, sedan, s/c, replace, rads, quad, production, price, pontiac?s, nissan, much
