Marketing Strategies
By: bareerah burki
Four basic categories define the business market: 1. the commercial market 2. trade industries 3. government organizations 4. institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers or whole sellers that purchase products for resale to others. Example: retail meat markets may carry out bulk purchases of sides of beef and then cut individual pieces for their customers. Institutions include a wide range of organizations, such as hospitals, churches, nursing homes, colleges and universities, museums and not-for-profit organizations. Example: state universities. Government organizations include domestic units of government- federal, state, and local as well as foreign governments. Example: national defense or pollution control. Q2. What are the characteristics of the commercial market Show how each characteristic affects the marketing strategies of firms serving that market. The commercial market is the largest segment of the business market. It includes all individuals and firms that acquire goods and services to supports directly or indirectly,
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