Ebay Inc. Situation Analysis
Nature of demand for the product:
The online shopping has become more and more popular, The high portion of merchant business have been open their business to online, consumers buying over internet is growing rapidly in recent years. Customer demand is broad based and evolving, the target market is large. There are 3 types of online shopping: Business to business., Business to person , Person to person.
People prefer to shopping online because its convenience, people can process their purchase with an PC at any their convenience time. Online shopping offers people abundant information of products and service. With online shopping, people have optimum opportunity to sequential research information about price, product?they can easily contact with sellers for more information on products or compare the price, company, product ? to the similar online shops. The shopping online people will be limited on social interaction and their purchase decision will not be interfered or influenced by salesman.
The first time shoppers and those shoppers with less online shopping experience may be reluctant to purchase online because of high risks perception such as credit card security concerns, privacy concerns, lack of website credibility, inability to judge quality ? The shoppers who have a satisfactory
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