SNCF Essay
To present an organization introducing the concept of Internal Marketing we chose the SNCF, the European leading company of the railway sector. Today this huge company owned by the French State is trying to switch from their old engineer-oriented culture to a more market-oriented one with the help of all the new managerial tools. Therefore we thought interesting to see the application of a marketing concept to a service provider which is famous to have always encountered many difficulties in this management field.
INTRODUCTION
French National Railways (SNCF) employs about 242.163 people throughout France and her territories. The executive staff category, which describes all managers below senior executives, represents either 11% or 30% of the total, depending on whether supervisors and foremen are included. Consequently, SNCF is a labour-intensive business and 95% of employees are full-time, permanent staff, enjoying tenured status as defined by a collective bargaining agreement. Tenure guarantees job security and also gives railway men and women special health, welfare and retirement schemes: the famous entitlements defended by the unions.
When the subject of human resources at SNCF comes up, people often think of either strikes or layoffs, and it is true that successive company policies in recent years
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