HRM Strategies
Company Background and Introduction
Based in Oak Brook, Illinois, McDonald??¦s Corporation is a family-oriented fast-food restaurant company. Since 1950s, McDonald??¦s has revolutionized the fast-food business and has become one of the best and most well-known restaurant in the world. It serves 46 million customers at more than 30,000 restaurants in 119 countries everyday.
In 1948, brothers Dick and Mac McDonald ran a drive-in restaurant with limited menu in San Bernardino, California. In 1954, Ray Kroc, a 52-year-old milkshake machine salesman, visited the restaurant and became amazed how great it was. He convinced the McDonald brothers to let him sell McDonald??¦s franchises. Kroc opened his first McDonald??¦s restaurant in Des Plaines, Illinois in 1955. The McDonald brothers sold the company to Kroc for $2.7 million in 1961.
Besides doing business, McDonald??¦s did some charities to give back to the communities. In 1974 the company opened the first Ronald McDonald House in Philadelphia, Pennsylvania. The main purpose of Ronald McDonald House was to provide temporary housing for families of critically ill children who needed to stay in hospitals. Today, Ronald McDonald House Charities operate more than 200 houses in 19 countries.
Strength
Product Strategy
From the original McDonald??¦s restaurant operated by brothers Dick
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