Avon
In over a hundred countries, Avon is a leader in beauty and a trusted name in direct selling. But thats only the beginning. More and more, youll find Avon in kiosks and corner stores, in fashion and in fitness, on the web and on your wavelength.
Avon is a world-famous brand, but the ?Let?s Talk? campaign that launched in the year of 2000 in over 20 international markets is the company?s first global advertising effort that was created by Avon?s own advertising department. ?Let?s Talk?, was designed to reflect Avon?s corporate mission to be ?the company for women?. The mission of the campaign is to gather a global network, it?s system for dealing with international marketing is though sales brochures, web sites, sales incentives, sampling initiatives and cause-related programs, all apart of the marketing mix.
As a result of ?Let?s Talk?, a positive response was received. In the two largest markets, Brazil and Mexico, as well as Venezuela the outcome was not only promising but also profitable. Worldwide sales grew up to 15 percent and profiting over 13 percent. The number of active Avon sales representatives grew 10 percent. In Brazil along, sales grew
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