Advertising Analysis
My advertisement was found in a recent addition to recovery magazine. Recovery is a magazine aimed at teenagers that fall into the category that enjoy surfing, skating and mainly punk and rock music. The particular advertisement I chose was explicitly for sunglasses but it was also for the retail store that sells them. In this case the shop is called Glue. The theme of the particular advertisement is a virtual reality. Like the product is from another world but you the consumer can purchase then now. The actual virtual reality theme is portrayed in significant detail, which also sets this advertisement apart from the others.
In the advertisement the background image which is part of the virtual look is lined, also known as interlaced, to create the feeling of virtual reality greatly increase. The two characters in the advertisement are specifically placed also. The actual background image has a wall in it so the producers set the 2 characters apart. By making the male close to the camera showing only the top half and the female counter part is set back on top of the wall to show the whole body and how real it is.
The characters, male and
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