Company Product Discription
Black Diamond Equipment Ltd.
Black Diamond Equipment Ltd. is a company organized around an innovative structure. Black Diamond is one of the leading innovative companies for outdoor products, forcing the company to come up with new technology that will attract new consumers in the United States as well as Europe. Black Diamond had to market their products internationally, resulting in problems with safety codes that do not always apply to non-American countries. But the company was able to expand because of their structure.
This innovative approach brings the support staff together to talk amongst themselves and work with each other to come up with new ideas and fix problems with their existing products. This collaboration incorporates everyone into the central workings of the organization and combines the staff and line positions together. The company is vertically intergrated and can be kept centralized by brining some parts of the production in-house. By doing this, Black Diamond was able to expand, using machines that had multiple uses. This is
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