Technology & Business
How Technology Effects Business
Business owners have a different opinion on how much new technology their company needs. We are speaking about both the technology used to produce your products and the very “mediums” themselves. Our firm represents the full spectrum of media content providers, from traditional printing companies to the most high tech Internet Web page designers. We can tell you, with some certainty, that the way companies apply technology in the creation of products and services and utilise technology to deliver the content are two of the most critical factors that raise the value of media companies.
Many of our clients are book publishers and the world of Internet Web pages and CD-ROMS are mostly foreign to them. For these companies it is the use of computers for editorial, design and layout and that may bring them the highest benefits. Our video and film clients are more in tune with the digital world and employ both digital and tape based editing to complete their projects on tape and as CD-ROMS. The printers we work with who employ the most labour saving equipment in their pre-press departments are among the most profitable in the industry.
I have a saying, “Computers
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