Smith 1
Jamera Smith
Julie Gibson
ENG 101 F03
08 November 2017
PINK
According to Karyn Monget and Tim Feran PINK is at the top of a brand-popularity list. This
isn’t the first time Victoria’s Secret has made the brand-popularity list and be one of the top
store. They have lots of competition. They are consistently changing their styles with today’s
world. They also arrange styles according to the seasons as well as any other store does. The
label and related lifestyle
items are expected to be rolled out to another 150 to 200 doors by the end of this year (Monget).
I’ve found two perfect sources that have some connections to each other. There were slightly any
differences. They both refer to the fashion show for the showing of the new products, marketing,
styles, and offers given. Victoria’s Secret “has continued its pursuit of the teen and college
market with Pink Nation, a brand extension of teen, sports and college apparel aimed at steering
young consumers through their doors,” (Feran). PINK is always on a girl’s list. PINK is
originally for college students but has turned into a store for nearly all ages from teens to adults.
PINK has made a tremendously big difference in the Victoria’s Secret industry. PINK is the
trend. The sources also talk about the saving PINK did for Victoria’s Secret itself. It was
launched to grow in the industry. PINK is also promoted worldwide which helps too. The
popularity for PINK just keeps expanding each year. There is a lot of criticism to PINK for the
preteen, teen, and young adults that they target. Many think PINK can be inappropriate
Smith 2
sometimes when it comes to the stylings. PINK has change their styles a lot because of that.
There is still nothing better than PINK that any girl wants.
Smith 3
Works Cited
Feran, Tim. “Victoria’s Secret Reclaims Top Spot in Brand-Popularity Survey.” Columbus
Dispatch, the (OH), 24 Jan. 2015. EBSCOhost,
ezp.gvltec.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=n5h&AN
=2W63888940471&site=ehost-live&scope=site.
Monget, Karyn. “VICTORIA’S PINK ROLLS OUT.” WWD, 30 July 2004, p. 3. PowerSearch,
ezp.gvltec.edu:2048/login?url=http://go.galegroup.com/ps/i.do?p=GPS&sw=w&u=gvltec_main
&v=2.1&id=GALE%7CA119976270&it=r. Accessed 6 Nov. 2017.
