People are exchanging money

People are exchanging money, the time and effort to book a flight, and the opportunity to travel with some other airline for all the facets of JetBlue’s market offering. Thus, JetBlue’s combination of products, services, and experiences can be listed. These include all the features and services on the flights (more comfortable seats set further apart, gourmet snacks, in-seat entertainment, etc.) and in the terminals (more security lanes, high-end dining, wide array of mall stores, play zone, work space, etc.). But this also includes the customer service that people find (phone reps that treat you like a good neighbor, gate reps that are cheerful and accommodating, flight attendants that dole out the goodies without begging). All this gets wrapped up in an experience that is stress-free and leaves the customer feeling pampered. 3. Which of the five marketing management concepts best applies to JetBlue? The marketing concept is clearly established. JetBlue does an amazing job of identifying customer needs and wants and then delivering them better than the competition can. However, there may be some who argue that JetBlue exhibits the societal marketing concept. There is some evidence that JetBlue’s approach to treating customers is in society’s best interest, in that it may just transform the entire industry. Then, all travelers are better off. However, there is little said in this case about efforts on behalf of JetBlue that typically characterize the societal marketing concept. 4. What value does JetBlue create for its customers? This should be discussed in terms of the “value = benefits – costs” equation outlined in the text. The benefits/features and costs of JetBlue have already been outlined above. What should be noted here is that because JetBlue delivers MORE benefits than other airlines at prices that are as lower or lower, JetBlue delivers greater customer value. Therefore, it seems that most customers, given