Coca cola main competitor is Pepsi Co

Coca cola main competitor is Pepsi Co, the two company represent the most heated enemies in the beverage business. They exist others competitors , but no one of them have successfully accessed the market such as Coca Cola and Pepsi .The challenge for the two company consist on the creation of new product of carbonated and non-carbonated beverage and the increase of revenue .Both of the two brand have similar strengths and weaknesses, but the problem is that Coca Cola focuses almost completely on beverage product while PepsiCo handle other branch and don’t concentrate all its resources on one specific product which gives to pepsi more chances to takes sales advantages and to increase its market share. .