The best strategies in which Outback can use in going international is by entering the international market through value creation and Franchising

The best strategies in which Outback can use in going international is by entering the international market through value creation and Franchising. Through value creation, it can lower it cost and differentiate their products to achieve a competitive advantage. Outback’s distinctive competencies and its unique strength will allow the company to succeed internationally. Value creation and a sustainable competitive advantage will allow the company to proceed towards differentiation. In turn, it will allow outback to gain a competitive advantage in international markets. By pursuing this strategy, outback international is building on its existing resources and capabilities. Outback international can use value creation, but by franchising international operations with company owned-stores to allow Outback to act as a support function. In franchising international operations, the biggest decision the company will have to make is in selecting franchise partners. This way Outback international should conduct a comprehensive research on potential franchise candidates (candidates who have a strong understanding of the local market and requirements) Outback international will also have to franchise international operations with company owned stores (as mentioned above) in the United States and franchises abroad so that the strong support operations that exist in the Unite States should exist abroad. This is also in line with Connerty’s desire to penetrate international markets through and operating as a support function in international markets.