The products 1of11 Coca11 Cola11 company 11are considered to be bad and harmful for health .They contain a large percentage of sugar 11.In 2006 , the government agencies of India have claimed that Coca Cola’s products11 contain pesticides that generate dangerous problem for health and a study in11 the medical journal ‘The Lancet in 2001 ‘ reveled that the probability of a child to11 be obese increase greatly with the sugar-sweetened soft drink that he adds to his diet 11.Furthermore , according to the European journal of Cancer Prevention 11, drinking regularly soft drinks elevate the blood sugar and insulin levels in the body 11,they include high-fructose corn syrup that was linked to the rise of obesity and diabetes .Such publicity can have a big damage to the company in international and growing markets notably with the increasing of consumer awareness of the health problems . In fact, Nowadays we are witnessing enormous changes in attitudes, behavior and societal concerns, people are becoming more aware about health problem and more concerned with a healthy lifestyle.111111111111111111
The consumer awareness of health and obesity problems are considered to be a serious threat to the carbonated drinks company and a big challenge to Coca Cola China industry .A large category of people are shifting their consumption to healthy products and preferring m