their capacity to 135000 meters

their capacity to 135000 meters. The production volume of OCC is high compared to their competitors like Al Kiyumi electric and trading limited, surtech engineering services. Oman Cable Company highly focussed in attracts customers based on their needs for instance: the cables required for telecommunication industry is quite different from ministry of power and electricity. Thus the leadership system is highly strategized in Oman Cable Company whereas the competitors like SURTECH and Al Kiyumi electric and trading limited failed to formulate strategies. The value systems in the competitor companies are highly authoritative. It results in poor decision making and less effective strategies. Overall the performance of OICC is high compared to their competitors and orange value system drives OCC to become well renowned cable manufacturer in Oman.