John Seely Brown and John Hagel III in their contribution indicated that any organizations that unthinkingly adopt IT into their organization

John Seely Brown and John Hagel III in their contribution indicated that any organizations that unthinkingly adopt IT into their organization, without first updating the manner in which they derive value from the new functionality and capabilities of the technology, will make the financial viability of IT ever more diminished. From the evidence that was put forward it shows that initiatives that are driven by IT hardly ever yield the intended benefits. For there to be any strategic effect from investments in IT, it would result from the collective or aggregate effect of sustainable initiatives, where by IT is used to innovate and reengineer business process in the organization. There must be a shift in thinking for organizations to understand that IT is only a tool. The pitch from technology vendors has been that IT is a magic pill that would solve all an organization’s problems, but this is not the case. At the end of the day IT is still necessary to run the day to day business, that can’t be done by investing as little as possible. The strategic differentiation that develops from time to time, may not rely on any one exact business practices but on the capability to consistently innovate around the ever evolving capabilities of IT’s.