In Joel Lexchin’s “Pharmaceutical innovation

In Joel Lexchin’s “Pharmaceutical innovation: Can we live forever? A commentary on Schnittker and Karandinos” he adheres to the article made by Schnittker and Karandinos that questions that is mankind come to a stage where we need to increase our life expectancy. Lexchin’s use of his rhetoric skills by using the facts straight from the article to persuade the reader remains maintained. While talking about the logic reasoning or logos is significantly seen, the use of pathos is also seen. The feeling of wanting to live forever makes him target the emotional desire of his audience. no ethos has been in the beginning.