The fundamental need of the consumers in the JetBlue case study is to travel by plane safely and comfortably, starting from the very beginning of the first communication, booking tickets, travel, until finally survived to the destination. What consumers want (want) is from the side of various facilities that consumers want such as food and beverages, seats are relieved, there is free wifi access, entertainment facilities and music through the LCD screen, good terminal facilities, and play zones for children . Then the demand (demand) of consumers is to get the overall required and desirable facilities with low cost and pleasant experience.
The implications of needs, wants, demands offered by JetBlue are growing service growth and making JetBlue an airline favorite and loved by consumers, thus making consumers more loyal and loyal to JetBlue airlines.
Facilities offered by JetBlue are more spacious legs (3 inches longer than other airlines), comfortable seats with leather lining, snacks and free drinks, each seat is equipped with LCD screen with a variety of tv channels as well as music, wifi free at the terminal, receiving and sending emails and messages for free in the air, JetBlue’s main terminal at John F. Kennedy airport that exceeds other airline facilities, and more. In addition, JetBlue provides excellent customer service, customer service as early as possible since first communication, caring, friendly, integrity, and fun employees.
