Coca-Cola
Coca-Cola
Coca-Cola is the world?s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 brands. Coca-Cola follows a decentralized business model. The company applies the ?Think local, act local? strategy to all aspects of its business. It employs as many nationals in its international business as possible. Coca-Cola firmly believes that local people are better equipped to do business at their home locations. The company has a Global Service Program, which focuses on the development of a core group of workers for international mobility.
Coca-Cola without doubt has a global product. Coke has done an excellent job in the past converging consumer preferences around the world. For example, Coke had sweetened its traditional formula in Japan to compete with sweeter-tasting Pepsi. Coke has also diversified its assortment of beverages to include refreshment, rejuvenation, health/nutrition, and replenishment.
As a multinational corporation, coke operates in nearly 190 countries. Coke has bottling plants throughout Asia and Africa. Like any company, Coke wants to make money. Therefore, it builds production facilities in less developed countries to maximize its profits and create shareholder value.
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