Sara Lee International
In order to really understand how a company can operate in an international market you must first obtain a grasp on what kind of company you are dealing with. Sara Lee has more than 154,000 employees in 55 countries and over 150 different products. This has enabled the company to obtain high market shares in a wide variety of products. So how does a company of this size make sure everyone is basing his or her decisions on the corporation?s fundamental values
These are just the questions that Sara Lee executives and employees debated in the process of creating a program called Global Business Practices. It was introduced in September 1997 to senior management by Steven McMillan, Sara Lee?s Chairman, President, and Chief Executive Officer, and seeks to communicate and reinforce the company?s basic values. It has since, managed to reach virtually every employee in the company.
Sara Lee now has a global infrastructure of over 100 Business Practices Officers overseeing all of the ethics and compliance programs in each country. They are responsible for making sure every employee receives regular training. In groups led by a company executive, employees learn from actual
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