Marketing Plan
I. Market Entry Strategy
Happy Smile?s company objective was to provide consumers with a low priced quality product. It offered numerous types of toothpastes to consumers in order to give them the types of products that they wanted or needed. We wanted to achieve strong brand awareness in each of the five countries that we entered. In order to do so we chose to promote our product through advertising and salespeople which we felt would ease the infiltration of the market. The company?s top priority was to make a profit and through all of these strategies combined we were able to achieve this goal and turn a profit at the end of the eleventh year.
By the end of the simulation Happy Smile reported successes in the markets we entered. Three of the markets entered reported a positive contribution. Total manufacturing sales reached 1,047.5 billion dollars. Most notably Brazil was our largest success with a profit of 20.4 million U.S. dollars and 23.1% share of manufacture sales, which was 497.3 million U.S. dollars. We were able to achieve an overall profit by a low cost of good sold
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