A Martinis Delight
Chris Landvay
A martini enthusiasts delight: Analysis of a advertisement for Grey Goose Le
Citron Lemon flavored vodka.
This advertisement for Grey Goose le Citron Lemon flavored vodka appeared
inside the 2003 October issue of Vibe magazine. The audience for this magazine ad is
for people of the general public who enjoy reading about current events in the hip hop
industry. The magazine touches many issue?s dealing with hip hop artists and their social
lives. The product is intended for glamorous, prestigious people who enjoy drinking a
good martini. Advertisers try to persuade these readers that the product is tasteful and
delightful to make the best citron martini in the world. It gives the illusion that you would
need to require a great deal of money to be purchasing this product.
First, by the distinguished graphics in the ad. The visual is a platinum coated
martini glass that looks distinguishably cool and refreshing with a curled lemon rind
hanging from the end. The martini glass is resting against a big bottle of Grey Goose Le
Citron. The background is all in a lemon yellow that?s smooth and soothing to the eye
and taste buds. The Grey Goose Le Citron is in a frosted bottle with a picture
citron, grey, goose, ad, vodka, martini, le, bottle, lemon, product, over, glass, very, taste, make, magazine, imported, first, eye, advertisement, world, water, vodkas, visual, top, testing, states, smooth, smaller, show, script, ranked, presence, picture, people
