OWS Global Business Plan
OWS – Global Business Plan
Table of Contents
Executive Summary 3
Introduction to Regional and Country Analysis 5
Historic Perspective 6
Regional Economic Alliance 6
Development Stage and Business Opportunities 7
Drivers 7
Role of Mexico in NAFTA 8
Country Risk Analysis 9
Economic and financial forces and economic indicators 10
Exchange Control 13
Gross Domestic Product 14
Political / Legal forces 14
Entry Barriers 15
Profit Remittance Barriers 15
Sociocultural forces 16
Education 17
Health 18
Number, Size, and Financial Strength 20
Market Share 20
Marketing Strategies 20
Distribution 21
OWS Strategy Implementation 22
Employment Department 23
Labor Staffing 25
Accommodations and Activities 27
Training 27
Information Technology 29
Research and Development 30
Finance and Marketing 32
Financing 32
Currency Risk Management 33
Marketing Plan 34
Market Demand Forecasts 36
Conclusion 37
References 38
Appendix 40
Executive Summary
It is to our vision that One World Sports (OWS) Clothing will distinguish itself as a leader in redefining the clothing industry and will be recognized for the passion of its people and partners in providing quality, innovative clothing to the customers it serves in each community. OWS Clothing will remain at the forefront of redefining the clothing industry by: Leading our industry in quality and service; becoming the clothing of choice; and being a technology leader on our field. In order to accomplish our vision OWS must meet the needs of each and every customer, whose fashion desires are our primary purpose and mission.
OWS?s mission statement: maintain and enhance cooperative relationships to better serve the clothing needs of our communities. Forge strong partnerships with those who share our values. Achieve standards of excellence, which become
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