Marketing Paper On Various Retail Companies
TABLE OF CONTENTS
Description of the type of organization selected???????????…1
Future outlook????????????????????????.12
Current status???????????????????????.?…21
Microenvironment??????????????????????….24
Macroenvironment??????????????????????…29
Future Prospects??????????????????????? ..34
Description of the Eckerd Marketing Strategies?…………???????.39
Types of markets served????????????????????..39
Buying behavior of the target market???????????????. 41
Development of the Marketing Mix???????????????. 43
Product and Services Strategy?????????????????…..44
Pricing Considerations and Strategies???????????????.46
Distribution Channels and Logistics Management??????????. 49
Marketing Communications Strategy???????????????.51
Evaluation of the Eckerd Market Strategy Planning Activities??……….. 54
Discussion the recommendations????????????????.. 56
Concluding comments?????????????????????.57
RETAIL
By description is to sell in small quantities directly to the ultimate consumer. A retailer sells items to a consumer.
Historical Development
An Age of Choice.- retail and food service industries
Author/s: Murray Forseter
Issue: April 10, 2000
For the last century and a half, retailing has been a force of social change. Ever since the first chain store sprouted on American soil with the 1859 opening of a Great American Tea Co. grocery (the forerunner of the Great Atlantic & Pacific Tea Co.) on Lower Manhattans Vesey Street, it has been the mission of multi-unit retailers and food service operators to make access to consumer goods and fare a democratic endeavor.
It was
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