Starbucks SWOT Analysis
Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing.
SWOT
STRENGTHS:
?· 2000 marked 5th consecutive year of sales increase.
?· Low long-term debt to equity ratio of 0.01, company has good financial standing.
?· 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania.
?· Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist.
WEAKNESSES:
?·
OPPORTUNITIES:
?· Schultz sees opportunity to make coffee/espresso bar available to everyone:
o 1990 ? Horizon Air Account
o 1991 ? First licensed airport location
o 1992 ? Nordstrom Account
o 1993 ? Barnes & Noble relationship
o 1994 – Starwood Hotel Account
o 1995 ? United Airlines Account
o 1997 ? Canadian Airlines Account
o 1998 ? Grocery
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