Scotch Brite
The cultural strategy of lonely Planet is to attract creative individuals who will continue their innovative spirit after being hired. Lonely Plant accomplishes this by breaking down any traditional barriers that obstruct new ideas. The physical removal of office walls creates a horizontal management style that encourages employees to interact with each other. Casual wear, music, and parties also help create and environment that spurs creativity.
The restructuring at Lonely Planet took on a Divisional Structure. The firm was experiencing difficulties in coordinating activities, and it was time create a more open perspective. The Divisional Structure maintain
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