Johnson And Johnson
Number 1:
While browsing through the various websites of Johnson and Johnson, we noticed that information about different products were located in various websites. For instance, information about Johnson and Johnson in the UAE was on a website called www.lifescan.com, whereas information about the pharmaceuticals division was on the original website of www.jnj.com. This posed many problems as to consistency of information. Furthermore, if collaborative information was required about the families of company under Johnson and Johnson, it was not available on a single website. Thus, we propose a Marketplace Concentrator, whereby all information about products as services from multiple providers is concentrated at one single place. Purchasers can search for the required information, evaluate alternatives, and at the same time acquire information as to the availability. This could also be a local front for most Johnson and Johnson products.
There are various benefits attached to such a process:
f Connectivity and global reach
f Reduced communication costs
f Lower transaction costs
f Reduced agency costs
f Interactive, flexibility and customization
f Accelerated distribution of knowledge
In terms of communication costs and transaction costs, these are lowered with the use of the Internet as toll free numbers are free for customers but not free for organizations, and paper and human cost of producing
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